Email Marketing Tips For Small Business 

By Samuel M Stone 

Email has been around since the early days of the internet and despite that some marketers claim that email marketing is dying - in my experience and opinion it is alive and kicking. Marketing with email is very powerful for a small business, it allows you to communicate with your clients far better than any advertising message can and it is extremely cost effective:

Email Marketing Tips For Small Business Number 1

Subject Line: The subject line is perhaps the most important factor when marketing with email, if your subject line doesn't entice your reader your email will not get opened and therefore your message or promotion will fall on deaf ears.

Some things to remember when crafting a compelling subject line, make it curious, think short and sweet.

Email Marketing Tips For Small Business Number 2

Build Relationships: Marketing with email is great for making money; however you shouldn't be trying to sell something in every email you sent out. You want to communicate with your clients in a way it builds trust, provide them value with free advice, tips, etc this way your readers look forward to reading your emails - which means a higher open rate.

When crafting your emails it is a good idea to pretend you are writing an email to your good friend and not a group of people. This is make the email seem more personal, and not from a corporate voice.

Email Marketing Tips For Small Business Number 3

Segment your database: Many businesses have a list of 10 of thousands or people on their list, some of these people are past customers, some active customers, some just shown an interest, etc. You want to make sure your segment your email list into different groups and then only send each group relevant messages.

Email Marketing Tips For Small Business Number - Summary & Extra Tips

These are just some of the many tips you must follow in order to get the most out of your email marketing, however this article couldn't be complete without some of these extra tips:

Test and measure - test one subject line against another, test one P.S against another, test your offer, etc.

Social media - marketing with email doesn't just stop with your email list, you should also be building a list in your social networking sites, like Facebook. Many marketers are raving about the high open rates when sending an email though a Facebook profile.

If you would like to learn more ways you can effectively market your small business on the internet, and then make sure to visit Internet marketing small business

Also Discover The 3 Reasons Why Most Small Businesses Struggle To Generate Customers On The Internet! And Learn Strategies That When Implemented The Average Company Gets Between 10 And 100 New Clients - Very Fast! Watch our free eye-opening video presentation [http://onlinemarketingsecrets.net/].

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Optimize Your Email Campaign: Free Guide Available

Optimization is about making something more effective. When it comes to email marketing, you want to have the most effective campaign possible. High conversion rates, opens, clicks, traffic back to your website and sales are all important.
Fortunately, there are some best practices you can follow that have proven to work for others.
- See more by clicking this link to the Aweber email software website:

http://www.aweber.com/blog/guides/optimize-your-email-campaign?390040

How to Write High Converting Emails - 9 Email Marketing Tips to Follow

By Jeremy A Gislason 

There are many do's and don'ts when it comes to learning how to write high converting emails. Unlike the kind of emails you send to your friends, co-workers and business associates, high converting emails aren't always addressed to someone you know personally or even recognize by face at all. Most of the time, these emails are simply broadcasted to a list of email addresses with no faces.

However, there are some things you can learn from sending regular emails that you can apply to these marketing emails. Read on to find out how to write high converting emails.

Email Marketing Tip # 1: Be Friendly.

As you would a friend, adopt a relaxed and pleasant tone in your emails. You may not be aiming to develop a close friendship with the recipients, but you're still aiming to form a trusted relationship with them. Besides, being friendly gives your otherwise professional email a personality, a face.

Email Marketing Tip # 2: But Not Too Friendly.

Of course, you shouldn't go overboard with the niceness either. Some people might interpret that as being pushy or aggressive. And as far as marketing emails go, becoming a little pushy automatically marks you as spam.

Avoid making your letter sound too much like a love confession. Try not to sound desperate when attempting to get people to buy a certain product. Start with a friendly greeting then state the facts and what they can get out of the deal.

Email Marketing Tip # 3: Be Wary of HTML emails.

While sending an html email (with graphics) sounds like a good idea, it's actually not quite as advisable. Some email programs don't really support html email properly (or at all), while a few may filter them out as spam.

And if your message turns out looking a little less like it's supposed to be, then you've just made yourself and the product you're representing look somewhat incompetent. Being perceived as incompetent (even though it's not true) almost always translates to untrustworthy in the minds of customers.

After all, you can't exactly point your finger at the email program or blame your recipient's slow Internet connection. Html email is risky and has proven itself to be more trouble than it's worth. To be sure, send out text emails.

Email Marketing Tip # 4: Capture Them with a Fine Subject Line.

Experienced Internet users can usually tell from the subject heading alone whether an email message is worth opening or not. While a very minor detail, it still has a large impact on your recipients. One look at your subject heading is all it takes for them to decide whether to click on it or to send it to the spam folder.

There are many ways to get a person's attention. Some like to insert a "you" in their subjects because it appeals to a person's basic instincts. Others like to start with a bang with controversial headlines.

Email Marketing Tip # 5: Be Specific When Addressing Your Recipient.

Opening your email with the phrase "to whom it may concern" is a big turn off. If you want to make a good impression right from the start, address them by their name.

Most autoresponders allow you to place a certain syntax, where the syntax is replaced by the subscriber's first name upon sending.

"Hello David" sounds a hundred times better than "to whom it may concern," don't you think?

Email Marketing Tip # 6: Keep It Short and Sweet.

Even though you have a rocking headline, keep your message brief yet informative. People don't exactly have a lot of time to read long messages (much less long messages from someone who's trying to sell them something). Besides, keeping it short and to the point makes them hunger for more information.

Email Marketing Tip # 7: Focus on the Benefits, Not the Features.

Sometimes, people don't realize just how much they can benefit from your product. Even if you list down all 100 of your product's amazing features, they'll still need a large arrow pointing which ones can benefit them personally.

To save them a lot of time (and to maintain their interest as well), zero in on how your product can help them lead a better life. If your product is an e-book that can help them earn additional income, for example, saying "find out how to earn big bucks in just seven minutes" ought to do the trick!

Email Marketing Tip # 8: Use Bullet Points.

Bullet points are your best friend. They help summarize what you intend to say in a just a few direct to the point lines. Using bullet points also helps you highlight the important benefits of purchasing your product.

Email Marketing Tip # 9: Earn Their Trust.

When writing emails, you also need to keep in mind that your recipients might belong to the huge group of Internet users who have been burned by spam before.

To help earn their trust, make sure you put relevant information about you and the product at the end of your message. Giving them a contact number or an email address they can direct their inquiries to also amps up your credibility factor.

Learning how to write high converting emails is easy and will prove to be quite profitable in the future! Take note of all the tips and tricks mentioned in this article so you won't have a hard time attracting your prospects.

Want to get free access to the best money-making affiliate strategies in one simple blueprint? Want to have "Set And Forget" Money Makers that will keep you earning long after you stop promoting them? Then get the affiliate marketing video mindmap package for free at http://www.webprofitplans.com

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FREE GUIDE TO USER FRIENDLY EMAILS:

To download an excellent free guide full of even more tips on writing effective, user friendly emails that will boost your conversion rates, click on the following link to Aweber the email marketing software specialists:

http://www.aweber.com/blog/guides/guide-to-user-friendly-email?390040

Opt-in Email Marketing Secrets

By Felix M.
Developing a targeted email list of subscribers that are responsive is a critical component of making money on-line. In fact, your ability generate and maximize profits from lucrative niches will depend largely on how effective you are at building that profitable email list.

However, the process of building your email marketing skills does not stop with collecting optin email addresses to market your products and services. In fact, this is only the beginning. There is a formula to success when it comes to email marketing. You must connect with your leads and prospects who have taken the step of giving you their contact information. Your number one priority is to provide massive value, get them to know you, trust you, and build a relationship with all of them.

This is the optin email marketing secret online marketers often miss. They setup a capture page, offer something of value to a visitor, and turns that visitor into a subscriber. Then, they proceed to bombard that subscriber with offers for products and services they should purchase.

The challenge is, that subscriber does not know you yet, and they will not buy. In fact, how can they buy if they do not know who you are, whether they should trust you and of how much value you will be to them. These may seem like obstacles, but they can easily be overcome through an autoresponder series that will help you build trust with your subscriber.

That is another secret. Every marketer probably knows; however, because it is simple to do, it is also simple not to do. So they miss it. Our job as marketers is to make sure we introduce who we are and the value the prospect will get by being a subscriber. They need to come to a point where they look forward to your emails.

When you establish that trust, either through your autoresponder series or a series of broadcast messages, only then can you move on to asking questions of your leads. Ask them what they want from you. What are their challenges? Why are they on your list? Find the answers to these questions and then offer solutions that will address the problems you have uncovered.

Optin email marketing is not difficult when you have a strategy in place that will allow you to build trust with your subscribers. Implement a strategy, and you will create a loyal list of subscribers itching to buy from you at a moment's notice.

Learn the optin email marketing and list building formula every online marketer should know (yes, including you). Just visit Superior List Building.

You can learn more about Felix at his blog: www.FelixMack.net

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Top Tips on Mobile Friendly Email Marketing

Tips on Mobile Friendly
Email Marketing

More and more people are using android phones and i-phones to check their emails. As business people using email marketing we need to make sure our messages get through and are easily read on these new devices. Have a look at these top tips for Mobile Friendly Email Marketing on the BizSkills2000-Simple-Email-Marketing website.

Mobile Email Marketing

Some great tips and issues to think about in this article about designing your email marketing campaigns to be suitable for reading on mobile devices.

Read more on our sister website:

http://bizskills2000-simple-email-marketing.webs.com/mobile-email-marketing

How to improve your emails and generate more website traffic

Just read a great little article on how to improve your marketing emails to drive more traffic to your websites and blogs.......

Visit our specialist website now for full details:

http://bizskills2000-simple-email-marketing.webs.com/email-marketing-tips

27 Top Money-Making Tips On Using Twitter For Marketing

The social networking phenomenon Twitter is so popular and so big that any business, particularly an internet based business, cannot afford to miss out on its potential as a great tool for marketing. Its tremendously valuable to marketers because of its capacity to target a specific audience and communicate with them in real time.

I've just posted a new article on How To Use Twitter As A Marketing Tool on the Biz Skills 2000 website, so please take a look and help yourself to a free download at  http://www.bizskills2000.co.uk/free-factsheets-how-you-can-start-your-own-business/  Let me know if you found it useful, and also send me your requests for factsheets in the future that would help your business andrew@bizskills2000.co.uk 

Also, take a look at our Home Study Business Course on "Tweeting For Profit: The Internet Marketers Guide To Success" available on our website at www.BizSkills2000.co.uk  

Making Your Business Appear Bigger

By Calum Macleod
How your business is perceived can make a big difference to its success. Appearing to be a large and successful business can help customers and clients trust your business and make them more eager to do business with you. Customers are more likely to trust a business that has been around for a long time and has previously served a lot of customers. It's a catch 22 that customers will trust successful businesses and that businesses need customers to first be a success.

Fear not though. There are ways to make your business appear like it is a large and successful company even before it is. Let's look at three ways to improve the impression that your company gives over to clients and customers.

1. Cover all points of contact

Every time a potential customer comes into contact with your business they should receive a consistent level of customer service and be exposed to your carefully constructed brand. If you call up a major retailer such as Tesco you will get an identical if not very similar response every time. If you visit the Tesco website you will be exposed to the same branding that you would come across in store and in the advertisements. Big business is consistent across many levels. That is what you need your business to live up to. Your contact centre should deliver a consistent and professional service whether it is staffed by 1 or ten receptionists.

2. Reviews

Once you get customers and clients make sure you make the most of them. Incite people to review your products or service. Nothing makes prospective customers and clients trust you more than seeing how well you have performed in the past. There are lots of sites where you can have reviews submitted to give you some independent validation. Don't be scared of negative reviews. Always ensure that you try to give the best service and reply to all negative criticism honestly and you'll do fine.

3. Association

If you can associate your business with success some of it can rub off. This can be a bit harder at the start when you have no actual large clients or associations to boast about but it's not impossible. You can sign up to official associations in your industry or offer to do something for free for big companies in return for being able to place their logo on your site.

There are lots of ways that a young company can compete. Your challenge is to make the best use of any advantage to you. To make your business more professional consider an outsourced call answering company.

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AWEBER Email Marketing Software Review

JUST PUBLISHED: "Increase Your Online Sales By Up To 300% ?"

Boost online sales with Aweber

Get the essential low down on Aweber Email Marketing Software from the review just posted on the Biz Skills 2000 website. Read what it can do power your online marketing campaigns to new levels of success! Visit http://www.bizskills2000.co.uk/free-factsheets-how-you-can-start-your-own-business/

Strategies to Keep Customers Coming Back to Do Business With You

By Jan Smith

There are many strategies to use to keep customers coming back to do business with you but the first one should always be honesty in all your dealings with them. Give them a good service or product at a fair price and never try to cheat them by 'putting one over' on them. People may not always be able to prove that you are or have cheated them, but many of them will know it instinctively.

Instinct is often an overlooked word in today's business environment but you ignore it at your loss.

Integrity in Business:

Integrity in the Oxford English Dictionary (circa 1964) is described as:

"integrity, n. Wholeness; soundness; uprightness, honesty. [ME, f. OF -te, or L integritas (integer, see-ty)]"

So basically it simply means honesty and wholeness in your business dealings or way of life. To live upright according to your word; and to deal with people in a sound, honest and wholesome way. This should always be your first strategy to keep customers coming back to do business with you.

Word of Mouth:

If you always follow the above strategy then good word of mouth (WOM) advertising will be given to you and this is advertising that you simply cannot, nor ever will be, able to buy. This is priceless and the very best advertising that you can ever have.

If someone a person knows recommends your business or service highly, then this acts as social proof that you are a legitimate and honest person to deal with. People always feel more comfortable dealing with someone that someone that they already know and trust, has recommended.

Quality Product:

There is absolutely no point in selling any product that you yourself, wouldn't use or recommend. This sounds too obvious a point but if you don't sell a product that offers good quality for the price being paid for it, then it can't be said to be a quality product.

Quality doesn't mean it has to be "gold standard". Most people, especially today on a very tight family budget, can't afford the "gold standard". What people today need is a quality product for a price that they can afford to pay, to do whatever the product is designed to do.

Quality Service:

Good service always starts with a friendly greeting. This is sometimes overlooked when people walk through your business door and you are busy or they arrive at an inconvenient time for you. People will always remember how they are treated long after the job is done.

Quality service involves more than a friendly greeting and a satisfactory job; it requires a relationship with your customer that can't be found anywhere else from someone providing a similar service to your own.

The above four principles of integrity, word of mouth, quality product and quality service will give any business in any industry, a firm foundation for a very profitable, long-term business well into the future.

All Business strategies today still depend on the basic foundations that have formed good business practices throughout time but today are often disregarded.

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Reasons Why Some Businesses Fail

By Alexis Roth

"Lessons about business"

A lot of people dream of starting their own business, but many of them fail. This isn't just limited to small businesses, but some major corporations may also fail. There is no set way to keep your company afloat, especially during the recession. However, there are some set reasons as to why many businesses fail. If you are starting your own business, or have had one up and running for a while, here are some things to look out for to help keep your operation going strong.

Many people who decide to go at it on their own don't have a business plan set up. This may mean they set up a website or even a store front, but really don't know how that with get them from where they are starting out, to where they would like to be in 10 years. Successful corporations may have started out very simply with only two or three employees, but they knew where they wanted to be in the end. Have a game plan for how your business will do in that particular market. Sit down with your business partner(s) to go over how you would like to operate and manage your organization.

Once you have a game plan, make sure you have proper funding. Many of those who fail may have had a great idea and plan, but no funding. For most small businesses, you will have to expect that you yourself will not see any money for several years until your company is more established and has a constant cash flow. Money adds up fast and sometimes before you realize it. Of course one of the big costs is paying any employees you may have, paying for the office your work out of, any supplies, business insurance, and even paying for your website. Make sure you can create a budget that you know can sustain your company. Talk to a financial advisor if you need to, and check with investors to see if you can get some extra funding.

Keep in mind your customers and what product you have to offer. So, this one goes with the other two. You need to do some research as to what consumers want and need and what your product will do for them. If you are selling a hair brush that actually tangles hair more than brushes, and your consumers want a brush that will detangle, then your product is not going to be a big hit in stores. You will want to plan out what the product can do, how, and how it is helpful to customers. Look at different demographics as well. All of this information can be used when you present your business to possible investors. Investors will like to know that you have your product planned out and have already thought about the needs of your targeted consumers.

Remember why you started your business. Sometimes people who start something up lose track of what they originally intended to do. Keep focused no matter what happens. There are going to ups and downs from time to time, but you have to remember what you are here to do. If you can get everything already planned out and lined up then when you have these little bumps in the road it will be easier to pick up the pieces and keep going, or to change your game plan. Having things like your finances, business insurance, and worker's compensation already taken care of can help easy you a long as you work on your businesses success and not its failures. Remember, not all companies fail, some reach above and beyond what they expected.

Alexis Roth
Business Liability Insurance
Reasons Business Start-Ups Fail

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Being effective in business......

Effective Leadership In Business

"Effective leadership is putting first things first. Effective management is discipline, carrying it out."

~Stephen Covey

Setting Up A Limited Company (Ltd) What Does It Mean?

By John T Hughes

Tired of being bamboozled by the term 'limited company'? As a freelancer or contractor, it is important to know the difference between working for an umbrella company or choosing to start up a Ltd company. Contractors, sole traders and limited companies are all different business mediums in which people chose to earn an income through. Choosing the best medium for you is a big decision and should be done through an independent advisor or a specialist contractor accountant.

Limited Company: Back To Basics

• A limited company is often shortened to the abbreviation Ltd, and usually appears after the company's name.
• Setting up a Ltd means that the business is owned by its shareholders, or that individual shareholders own a small portion of the business.
• A Ltd is known as having 'limited liability' structures in place. This is its first advantage. It means that if the company should fail, the shareholders of the company are not liable for its debts.
• Operating under a Ltd means investors or shareholders in the company can only lose the money they have invested and no more.
• Trading under a Ltd means that your personal and business finances are kept separate. This requires you to set up a bank account underneath the Ltd company's name. As a contractor or freelancer, the shareholder is normally simply the individual freelancer. You can however split the ownership between different people including family members.

When is starting a Ltd company a good idea?

Setting up a limited company or choosing to work through an umbrella company is in one of the options you need to consider once you've made the leap to become self employed. It may make the difference between becoming a successful contractor with a steady income, or your business floundering. It is always best to talk in person to a specialist contractor accountant as they can assess your individual circumstances and needs. Below are a few rough guidelines on whether an umbrella company or setting up your own Ltd company is the best option for you.

• If you are an established contractor, already contracting for at least 6 months, or planning to contract for the long-term or indefinitely, then starting up a Ltd company may be for you. You will already have a rough idea of the way in which freelancing works in regard to paying tax, NICs and claiming expenses.
• If you are new to freelancing or contracting than it is best to work under an umbrella company until you find your feet.
• Ltds are more suitable for higher earning contractors on higher rates of pay. If your earnings start reaching or tipping over a £40,000 per annum threshold (equivalent to £150+ a day) then setting up your own Ltd is more beneficial.
• Individuals starting Ltds will have a genuine interest in setting up their own business. A Ltd corporate structure looks more professional to customers and clients but a contractor should be aware of the added responsibility it entails.
• Setting up a Ltd is a sign of independence but in turn requires slightly more administration. Completing annual returns, personal and company tax returns, making payments and signing various documents all will have to be done. Also calculating your own expenses with receipts and bank statements will require the Ltd contractor to be more confident with their administration.
• Ltds must negotiate the minefield of IR35s, a piece of legislation introduced by HMRC. Does the IR35 apply to your Ltd company? There are helpful companies out there who can offer contractors a limited company service such as a specialist contractor accountant to deal with difficult HMRC paperwork.
• As discussed before, the limited company is your sole responsibility and you will need to arrange business insurances directly.

It is important to reiterate, filling out tax returns and completing other administrative paperwork can be a cumbersome task. If you are ready to progress to the next step in your career by becoming a Limited Company (Ltd) it can be a richly rewarding experience. If however the process seems too daunting then employing the services of a specialist contractor accountant is the best way of securing that all HMRC paperwork is filled out correctly and on time; avoiding big penalties from the tax man. A specialist contractor accountant can help you by either setting up a limited company or by managing an existing one for you.

For the self-employed, tax can be a headache. Forming a limited company can be an efficient way to manage tax affairs, but ensuring you get the right structure for your business is essential.

Article Source: http://EzineArticles.com/?expert=John_T_Hughes

Coming Up With A New Business Idea

By Rolf D. Versluis

When you have made the decision that you want to start your own business the choices can be overwhelming. There are so many different things that you can do, so many people offering you advice, it can be tempting to fall into analysis paralysis. There are some basic concepts of new business formation that I have seen and thought about over the years that may provide you a starting point.

One of the most defensible businesses is a combination of product and specialized service that works with local customers who have a need. Retail examples are dry cleaners and restaurants. They each have special equipment like steam boilers or kitchens, have some level of consumables like dry-cleaning fluid or food, and expertise in the staff that make them into good, stable businesses. Although these are good businesses, they are not ones that I would choose to start. There is a lot of competition, profit margins are low, there is a lot of management involved, and there is no clear path to making enough money to fast growth. The combination of product and expert services with local customers is a good one, but it has to be in a more profitable arena

The things I look for in new business ideas are the following: 

• Combination of product and service.
• Clearly and narrowly defined customer base that is willing to spend money.
• Ability to create a barriers of entry to competition.
• Repeating sales instead of one-time sales.
• Customer acquisition and servicing cost low versus profitability.
• Future growth prospects.
• Initial investment of capital and time.

It is also very important to know your own interests. Again, with a whole world of business ideas to choose from, you should pick something that you enjoy and already have an interest in. There are ways to make money in just about anything. If your interest is music, then you should start something involving music because it will be fun and you probably know what musicians and music lovers want and need. Don't make things hard on yourself, but also don't go down the path of mediocrity. It would be easy and simple to take a job as musician or music instructor, but that is just a job. It is harder yet much more rewarding to come up with an unfulfilled need and meet it. 

• Know your own interests.
• Think about unfulfilled or poorly filled needs.
• With constant technology change, are there new and better ways to do things?
• Is there a new business concept in a similar industry you can copy?

Instead of striking out new in an entirely unproven direction, take stock of what you already do on a day-to-day basis. Some of the most successful new business were started by employees that saw an opportunity to address a profitable niche and were frustrated by their company ignoring it for so long. There are many great things about leaving the company that you work for and starting a niche business in the same industry, especially if it does not compete with your current employer: 

• Existing base of potential customers that you already know.
• Your industry reputation will help you succeed.
• Focus on niche market allows for clear definition of mission.
• Potential partnership opportunities with companies in your industry.

After coming up with your idea, there are many things you can do with it. Realize that it may be valuable, so don't go around telling everyone that you are going to do it. Conversely, realize there are few people out there who are willing to take on the risk of starting a new business, so you can discuss the idea in general terms to test the waters. Then see if there is already somebody doing this, whether it is in your market or somewhere else. If it still seems like a good idea, start running through the profitability numbers. If it still seems like a good idea, great! You can start making preparations and plans to take it to the next step.

Get business startup and operations perspective, as well as excellent online resources at Priority Cue.

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What's So Great About an Autoresponder?

By Suzanne Tregenza Moore

On virtually all email systems, there are options for use of an autoresponder. If you are scratching your head, wondering what an autoresponder is, it is a automatic message that is sent to those who your list members, based on WHEN they join. They are a great way to reach out to your new list subscribers consistently, and to leverage your time.

While there are a wide variety of ways they can be used, here are a few that might help you to get started:

1. Social Media Connection. Encourage people to like your Facebook page, follow you on Twitter, connect with you on LinkedIn, join your circles in Google+, etc.


2. Products and Services Awareness. Highlight specific products or services that you are part of your offering. Often we have items that we're not currently promoting to our list, but still have great value to our followers. Connecting new leads to a products and services page is a great use of an autoresponder. You never know when this might convert to a sale!


3. Connection to Valuable Content. Connect new leads with old blog posts that are still of great value. Just because you wrote something six months ago, doesn't mean it's not a great post for someone to read today, share your content again for new followers. Just make sure the ones you select are "evergreen" and not too seasonally focused.


4. Survey your constituents. You can either set up a full survey in SurveyMonkey, or you can ask a simple question and recommend that followers simply hit reply. This is a great way to get information about what your followers needs are, which can help you when you're developing new products or services.


5. Get to Know You. If you have an "About.." or "Interview with..." section on your website, you could share some of it and then suggest new sign-ups head to your website to learn more. They may enjoy learning about you, especially if they are really interested in your offerings.


6. Old Freebies. Make those who've just joined your list feel special by offering them an additional freebie. If you've retired one, send after people have been on your list for a little while, just to let them know that you care, and that they might just get something for nothing from you...everybody loves that possibility.

Assignment: Think of ten different items you could put into autoresponders. Then implement them!

Join Suzanne Moore for a free teleclass: Amazing Outreach with Autoresponders. Register here: http://TheImplementationStation.com/AmazingOutreach

Article Source: http://EzineArticles.com/?expert=Suzanne_Tregenza_Moore

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"The Marketing Toolkit" book review by Biz Skills 2000

Marketing is such a key subject for the success of a small business that I would recommend spending any spare time you have (And yep, I do know we’re all busy people) researching and reading up on this topic. Put simply, if you don’t market your products well enough, you’ve got no sales, no revenue and no business.

Starting this introduction again, I should in fact be strongly recommending that you make time to find out about marketing for the long term good of your business - it really is that crucial.

Anyway, I recently came across a good book on marketing which I’ve found very useful. Marketing is a very broad subject, so if you’re still finding your way around and are a bit hazy about what to do next, then let me recommend “The Marketing Toolkit” by Jeff Della Mura.

Jeff’s book sets out to cover all aspects of the marketing spectrum in fifty bite-sized chunks. With much use of bullet points, simple explanations and real world examples I found this book relaxing to read, easy to understand and very clearly laid out. It’s very straightforward to find the topic you’re looking for and Jeff tries hard to link you from the topic you’re actually reading to other connected topics elsewhere in the book.

While the book covers all the fundamentals of marketing (like branding; advertising; wise words and sales literature; internet marketing and website design; communication and customer satisfaction) the book is carefully designed to show you the links between related components within any and all of these fundamentals in a building-it-brick-by-brick style. This greatly helps you to avoid overlooking something important that you realise you should have done when its far too late to stop the launch of your new marketing campaign.

One thing you need to know about this book is that its more of an “ideas book” than a “copy me” book. What I mean is that its a superb checklist of what you could be doing but you then have to read up somewhere else about the detail of how to do it. (Please take a look at my website www.BizSkills2000.co.uk for home study courses and free factsheets on marketing skills.)

To summarise then, I would rate “The Marketing Toolkit” by Jeff Della Mura as an excellent “dip in - dip out”  reference book at an affordable cover price of £9.99 when first published in 2009 - but see the advert nearby for the best price currently available on Amazon.

I always look forward to picking up “The Marketing Toolkit” every couple of months and just browsing through it. I always put it back down later on having found another great idea for my business, and so will you. Recommended.

• “The Marketing Toolkit” by Jeff Della Mura. Published by “How To Books”, Oxford 2009 ISBN 978 1 84528 285 1