Mobile Email Marketing

Some great tips and issues to think about in this article about designing your email marketing campaigns to be suitable for reading on mobile devices.

Read more on our sister website:

http://bizskills2000-simple-email-marketing.webs.com/mobile-email-marketing

Strategies to Keep Customers Coming Back to Do Business With You

By Jan Smith

There are many strategies to use to keep customers coming back to do business with you but the first one should always be honesty in all your dealings with them. Give them a good service or product at a fair price and never try to cheat them by 'putting one over' on them. People may not always be able to prove that you are or have cheated them, but many of them will know it instinctively.

Instinct is often an overlooked word in today's business environment but you ignore it at your loss.

Integrity in Business:

Integrity in the Oxford English Dictionary (circa 1964) is described as:

"integrity, n. Wholeness; soundness; uprightness, honesty. [ME, f. OF -te, or L integritas (integer, see-ty)]"

So basically it simply means honesty and wholeness in your business dealings or way of life. To live upright according to your word; and to deal with people in a sound, honest and wholesome way. This should always be your first strategy to keep customers coming back to do business with you.

Word of Mouth:

If you always follow the above strategy then good word of mouth (WOM) advertising will be given to you and this is advertising that you simply cannot, nor ever will be, able to buy. This is priceless and the very best advertising that you can ever have.

If someone a person knows recommends your business or service highly, then this acts as social proof that you are a legitimate and honest person to deal with. People always feel more comfortable dealing with someone that someone that they already know and trust, has recommended.

Quality Product:

There is absolutely no point in selling any product that you yourself, wouldn't use or recommend. This sounds too obvious a point but if you don't sell a product that offers good quality for the price being paid for it, then it can't be said to be a quality product.

Quality doesn't mean it has to be "gold standard". Most people, especially today on a very tight family budget, can't afford the "gold standard". What people today need is a quality product for a price that they can afford to pay, to do whatever the product is designed to do.

Quality Service:

Good service always starts with a friendly greeting. This is sometimes overlooked when people walk through your business door and you are busy or they arrive at an inconvenient time for you. People will always remember how they are treated long after the job is done.

Quality service involves more than a friendly greeting and a satisfactory job; it requires a relationship with your customer that can't be found anywhere else from someone providing a similar service to your own.

The above four principles of integrity, word of mouth, quality product and quality service will give any business in any industry, a firm foundation for a very profitable, long-term business well into the future.

All Business strategies today still depend on the basic foundations that have formed good business practices throughout time but today are often disregarded.

Article Source: http://EzineArticles.com/?expert=Jan_Smith

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Which Area Is Keeping You From Getting Clients?

By Silvia Johnson

One of the things that keeps us from moving forward in our businesses is our inability to get clients. You may be thinking, of course that is the key to building out a successful business, but it doesn't answer the questions as to how you go about getting them.

The truth is, getting clients is super easy, when you are 100% aligned behind what you offer and understand your audience enough to know where they hang out and how to get their attention. Makes sense right? Well then why is it that you are still struggling or worried about the how? It most likely lies in one of the key areas I just mentioned. Did you miss them?? Well let me break it down and review them 1 by 1. 

1. 100% Aligned with Your Offer: If you don't believe that what you are providing is worth at a minimum what your charging, chances are you are dragging your feet and not promoting with gusto. You might be pretending to promote, but if you look closely, you are probably just doing busy work or distracting from the real conversations/marketing and then complaining about their not being any customers who are willing to buy. There are a few things to do in order to rectify this situation, but start with listing out your fears - what are you truly afraid of? Success? Failure? What specifically is holding you back? Get the answer to this and work through it, promoting and marketing become super easy.
2. Understanding Your Audience: Understanding how your audience thinks, what they feel they need and truly SPEAKING their language is the holy grail of business. When you can talk to them in a way that resonates, they are more likely to buy from you even if you aren't doing too much talking/marketing. How do you know if you are speaking to your audience in a way that resonates? Go find where they hang out and talk to them live. If you see lots of nodding heads and requests to know more - you are on the right path! If not, I suggest you ask to interview them for market research purposes and get in their own words, their frustrations and ambitions as they relate to what you do/provide. Once you have this information use their words to talk about your products or services and see what happens.
3. Knowing Where Your Audience "Hangs Out": Finding your audience is truly easy once you know who they are and you begin talking to them. So if you are still struggling in finding them, then it is because you have not clearly defined who they are. And if you haven't defined who they are clearly enough - then you probably are struggling with point number 2 as well. If this is the case, then go back and redefine who your ideal client is. I often recommend writing out a bio of the ideal client known as the ideal client avatar. Once you have clearly articulated who that person is, then find an 80% match to the bio you have created. Interview them as I suggested in point number 2 and you'll be well on your way!

Take time to assess where you are struggling based on the 3 points above. Then take a moment to create your very own plan of action to help you move forward. Going through this exercise will help you determine the quickest wins towards growing your business.

Silvia Johnson is a Coach and Consultant in the Silicon Valley with more than 10 years of experience. Silvia has a proven track record of helping organizations and people remove obstacles in order to help them in becoming highly effective and efficient. You can learn more about her experience and services on her website: http://OutsideTheCubicle.com

Article Source: http://EzineArticles.com/?expert=Silvia_Johnson

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