Email Marketing Tips For Small Business 

By Samuel M Stone 

Email has been around since the early days of the internet and despite that some marketers claim that email marketing is dying - in my experience and opinion it is alive and kicking. Marketing with email is very powerful for a small business, it allows you to communicate with your clients far better than any advertising message can and it is extremely cost effective:

Email Marketing Tips For Small Business Number 1

Subject Line: The subject line is perhaps the most important factor when marketing with email, if your subject line doesn't entice your reader your email will not get opened and therefore your message or promotion will fall on deaf ears.

Some things to remember when crafting a compelling subject line, make it curious, think short and sweet.

Email Marketing Tips For Small Business Number 2

Build Relationships: Marketing with email is great for making money; however you shouldn't be trying to sell something in every email you sent out. You want to communicate with your clients in a way it builds trust, provide them value with free advice, tips, etc this way your readers look forward to reading your emails - which means a higher open rate.

When crafting your emails it is a good idea to pretend you are writing an email to your good friend and not a group of people. This is make the email seem more personal, and not from a corporate voice.

Email Marketing Tips For Small Business Number 3

Segment your database: Many businesses have a list of 10 of thousands or people on their list, some of these people are past customers, some active customers, some just shown an interest, etc. You want to make sure your segment your email list into different groups and then only send each group relevant messages.

Email Marketing Tips For Small Business Number - Summary & Extra Tips

These are just some of the many tips you must follow in order to get the most out of your email marketing, however this article couldn't be complete without some of these extra tips:

Test and measure - test one subject line against another, test one P.S against another, test your offer, etc.

Social media - marketing with email doesn't just stop with your email list, you should also be building a list in your social networking sites, like Facebook. Many marketers are raving about the high open rates when sending an email though a Facebook profile.

If you would like to learn more ways you can effectively market your small business on the internet, and then make sure to visit Internet marketing small business

Also Discover The 3 Reasons Why Most Small Businesses Struggle To Generate Customers On The Internet! And Learn Strategies That When Implemented The Average Company Gets Between 10 And 100 New Clients - Very Fast! Watch our free eye-opening video presentation [http://onlinemarketingsecrets.net/].

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Optimize Your Email Campaign: Free Guide Available

Optimization is about making something more effective. When it comes to email marketing, you want to have the most effective campaign possible. High conversion rates, opens, clicks, traffic back to your website and sales are all important.
Fortunately, there are some best practices you can follow that have proven to work for others.
- See more by clicking this link to the Aweber email software website:

http://www.aweber.com/blog/guides/optimize-your-email-campaign?390040

How to Write High Converting Emails - 9 Email Marketing Tips to Follow

By Jeremy A Gislason 

There are many do's and don'ts when it comes to learning how to write high converting emails. Unlike the kind of emails you send to your friends, co-workers and business associates, high converting emails aren't always addressed to someone you know personally or even recognize by face at all. Most of the time, these emails are simply broadcasted to a list of email addresses with no faces.

However, there are some things you can learn from sending regular emails that you can apply to these marketing emails. Read on to find out how to write high converting emails.

Email Marketing Tip # 1: Be Friendly.

As you would a friend, adopt a relaxed and pleasant tone in your emails. You may not be aiming to develop a close friendship with the recipients, but you're still aiming to form a trusted relationship with them. Besides, being friendly gives your otherwise professional email a personality, a face.

Email Marketing Tip # 2: But Not Too Friendly.

Of course, you shouldn't go overboard with the niceness either. Some people might interpret that as being pushy or aggressive. And as far as marketing emails go, becoming a little pushy automatically marks you as spam.

Avoid making your letter sound too much like a love confession. Try not to sound desperate when attempting to get people to buy a certain product. Start with a friendly greeting then state the facts and what they can get out of the deal.

Email Marketing Tip # 3: Be Wary of HTML emails.

While sending an html email (with graphics) sounds like a good idea, it's actually not quite as advisable. Some email programs don't really support html email properly (or at all), while a few may filter them out as spam.

And if your message turns out looking a little less like it's supposed to be, then you've just made yourself and the product you're representing look somewhat incompetent. Being perceived as incompetent (even though it's not true) almost always translates to untrustworthy in the minds of customers.

After all, you can't exactly point your finger at the email program or blame your recipient's slow Internet connection. Html email is risky and has proven itself to be more trouble than it's worth. To be sure, send out text emails.

Email Marketing Tip # 4: Capture Them with a Fine Subject Line.

Experienced Internet users can usually tell from the subject heading alone whether an email message is worth opening or not. While a very minor detail, it still has a large impact on your recipients. One look at your subject heading is all it takes for them to decide whether to click on it or to send it to the spam folder.

There are many ways to get a person's attention. Some like to insert a "you" in their subjects because it appeals to a person's basic instincts. Others like to start with a bang with controversial headlines.

Email Marketing Tip # 5: Be Specific When Addressing Your Recipient.

Opening your email with the phrase "to whom it may concern" is a big turn off. If you want to make a good impression right from the start, address them by their name.

Most autoresponders allow you to place a certain syntax, where the syntax is replaced by the subscriber's first name upon sending.

"Hello David" sounds a hundred times better than "to whom it may concern," don't you think?

Email Marketing Tip # 6: Keep It Short and Sweet.

Even though you have a rocking headline, keep your message brief yet informative. People don't exactly have a lot of time to read long messages (much less long messages from someone who's trying to sell them something). Besides, keeping it short and to the point makes them hunger for more information.

Email Marketing Tip # 7: Focus on the Benefits, Not the Features.

Sometimes, people don't realize just how much they can benefit from your product. Even if you list down all 100 of your product's amazing features, they'll still need a large arrow pointing which ones can benefit them personally.

To save them a lot of time (and to maintain their interest as well), zero in on how your product can help them lead a better life. If your product is an e-book that can help them earn additional income, for example, saying "find out how to earn big bucks in just seven minutes" ought to do the trick!

Email Marketing Tip # 8: Use Bullet Points.

Bullet points are your best friend. They help summarize what you intend to say in a just a few direct to the point lines. Using bullet points also helps you highlight the important benefits of purchasing your product.

Email Marketing Tip # 9: Earn Their Trust.

When writing emails, you also need to keep in mind that your recipients might belong to the huge group of Internet users who have been burned by spam before.

To help earn their trust, make sure you put relevant information about you and the product at the end of your message. Giving them a contact number or an email address they can direct their inquiries to also amps up your credibility factor.

Learning how to write high converting emails is easy and will prove to be quite profitable in the future! Take note of all the tips and tricks mentioned in this article so you won't have a hard time attracting your prospects.

Want to get free access to the best money-making affiliate strategies in one simple blueprint? Want to have "Set And Forget" Money Makers that will keep you earning long after you stop promoting them? Then get the affiliate marketing video mindmap package for free at http://www.webprofitplans.com

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FREE GUIDE TO USER FRIENDLY EMAILS:

To download an excellent free guide full of even more tips on writing effective, user friendly emails that will boost your conversion rates, click on the following link to Aweber the email marketing software specialists:

http://www.aweber.com/blog/guides/guide-to-user-friendly-email?390040

Opt-in Email Marketing Secrets

By Felix M.
Developing a targeted email list of subscribers that are responsive is a critical component of making money on-line. In fact, your ability generate and maximize profits from lucrative niches will depend largely on how effective you are at building that profitable email list.

However, the process of building your email marketing skills does not stop with collecting optin email addresses to market your products and services. In fact, this is only the beginning. There is a formula to success when it comes to email marketing. You must connect with your leads and prospects who have taken the step of giving you their contact information. Your number one priority is to provide massive value, get them to know you, trust you, and build a relationship with all of them.

This is the optin email marketing secret online marketers often miss. They setup a capture page, offer something of value to a visitor, and turns that visitor into a subscriber. Then, they proceed to bombard that subscriber with offers for products and services they should purchase.

The challenge is, that subscriber does not know you yet, and they will not buy. In fact, how can they buy if they do not know who you are, whether they should trust you and of how much value you will be to them. These may seem like obstacles, but they can easily be overcome through an autoresponder series that will help you build trust with your subscriber.

That is another secret. Every marketer probably knows; however, because it is simple to do, it is also simple not to do. So they miss it. Our job as marketers is to make sure we introduce who we are and the value the prospect will get by being a subscriber. They need to come to a point where they look forward to your emails.

When you establish that trust, either through your autoresponder series or a series of broadcast messages, only then can you move on to asking questions of your leads. Ask them what they want from you. What are their challenges? Why are they on your list? Find the answers to these questions and then offer solutions that will address the problems you have uncovered.

Optin email marketing is not difficult when you have a strategy in place that will allow you to build trust with your subscribers. Implement a strategy, and you will create a loyal list of subscribers itching to buy from you at a moment's notice.

Learn the optin email marketing and list building formula every online marketer should know (yes, including you). Just visit Superior List Building.

You can learn more about Felix at his blog: www.FelixMack.net

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Top Tips on Mobile Friendly Email Marketing

Tips on Mobile Friendly
Email Marketing

More and more people are using android phones and i-phones to check their emails. As business people using email marketing we need to make sure our messages get through and are easily read on these new devices. Have a look at these top tips for Mobile Friendly Email Marketing on the BizSkills2000-Simple-Email-Marketing website.

Mobile Email Marketing

Some great tips and issues to think about in this article about designing your email marketing campaigns to be suitable for reading on mobile devices.

Read more on our sister website:

http://bizskills2000-simple-email-marketing.webs.com/mobile-email-marketing

How to improve your emails and generate more website traffic

Just read a great little article on how to improve your marketing emails to drive more traffic to your websites and blogs.......

Visit our specialist website now for full details:

http://bizskills2000-simple-email-marketing.webs.com/email-marketing-tips

AWEBER Email Marketing Software Review

JUST PUBLISHED: "Increase Your Online Sales By Up To 300% ?"

Boost online sales with Aweber

Get the essential low down on Aweber Email Marketing Software from the review just posted on the Biz Skills 2000 website. Read what it can do power your online marketing campaigns to new levels of success! Visit http://www.bizskills2000.co.uk/free-factsheets-how-you-can-start-your-own-business/

What's So Great About an Autoresponder?

By Suzanne Tregenza Moore

On virtually all email systems, there are options for use of an autoresponder. If you are scratching your head, wondering what an autoresponder is, it is a automatic message that is sent to those who your list members, based on WHEN they join. They are a great way to reach out to your new list subscribers consistently, and to leverage your time.

While there are a wide variety of ways they can be used, here are a few that might help you to get started:

1. Social Media Connection. Encourage people to like your Facebook page, follow you on Twitter, connect with you on LinkedIn, join your circles in Google+, etc.


2. Products and Services Awareness. Highlight specific products or services that you are part of your offering. Often we have items that we're not currently promoting to our list, but still have great value to our followers. Connecting new leads to a products and services page is a great use of an autoresponder. You never know when this might convert to a sale!


3. Connection to Valuable Content. Connect new leads with old blog posts that are still of great value. Just because you wrote something six months ago, doesn't mean it's not a great post for someone to read today, share your content again for new followers. Just make sure the ones you select are "evergreen" and not too seasonally focused.


4. Survey your constituents. You can either set up a full survey in SurveyMonkey, or you can ask a simple question and recommend that followers simply hit reply. This is a great way to get information about what your followers needs are, which can help you when you're developing new products or services.


5. Get to Know You. If you have an "About.." or "Interview with..." section on your website, you could share some of it and then suggest new sign-ups head to your website to learn more. They may enjoy learning about you, especially if they are really interested in your offerings.


6. Old Freebies. Make those who've just joined your list feel special by offering them an additional freebie. If you've retired one, send after people have been on your list for a little while, just to let them know that you care, and that they might just get something for nothing from you...everybody loves that possibility.

Assignment: Think of ten different items you could put into autoresponders. Then implement them!

Join Suzanne Moore for a free teleclass: Amazing Outreach with Autoresponders. Register here: http://TheImplementationStation.com/AmazingOutreach

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"The Marketing Toolkit" book review by Biz Skills 2000

Marketing is such a key subject for the success of a small business that I would recommend spending any spare time you have (And yep, I do know we’re all busy people) researching and reading up on this topic. Put simply, if you don’t market your products well enough, you’ve got no sales, no revenue and no business.

Starting this introduction again, I should in fact be strongly recommending that you make time to find out about marketing for the long term good of your business - it really is that crucial.

Anyway, I recently came across a good book on marketing which I’ve found very useful. Marketing is a very broad subject, so if you’re still finding your way around and are a bit hazy about what to do next, then let me recommend “The Marketing Toolkit” by Jeff Della Mura.

Jeff’s book sets out to cover all aspects of the marketing spectrum in fifty bite-sized chunks. With much use of bullet points, simple explanations and real world examples I found this book relaxing to read, easy to understand and very clearly laid out. It’s very straightforward to find the topic you’re looking for and Jeff tries hard to link you from the topic you’re actually reading to other connected topics elsewhere in the book.

While the book covers all the fundamentals of marketing (like branding; advertising; wise words and sales literature; internet marketing and website design; communication and customer satisfaction) the book is carefully designed to show you the links between related components within any and all of these fundamentals in a building-it-brick-by-brick style. This greatly helps you to avoid overlooking something important that you realise you should have done when its far too late to stop the launch of your new marketing campaign.

One thing you need to know about this book is that its more of an “ideas book” than a “copy me” book. What I mean is that its a superb checklist of what you could be doing but you then have to read up somewhere else about the detail of how to do it. (Please take a look at my website www.BizSkills2000.co.uk for home study courses and free factsheets on marketing skills.)

To summarise then, I would rate “The Marketing Toolkit” by Jeff Della Mura as an excellent “dip in - dip out”  reference book at an affordable cover price of £9.99 when first published in 2009 - but see the advert nearby for the best price currently available on Amazon.

I always look forward to picking up “The Marketing Toolkit” every couple of months and just browsing through it. I always put it back down later on having found another great idea for my business, and so will you. Recommended.

• “The Marketing Toolkit” by Jeff Della Mura. Published by “How To Books”, Oxford 2009 ISBN 978 1 84528 285 1

Email Etiquette 101

By Patty Juan 

Email is probably the most common form of business communication in use today. Whether you are a solo business owner or an employee of a large corporation, you probably send and receive email messages many, many times each day. But truth be told, too often many of us send email messages that have a tendency to sound snippy, bossy, or even ditsy. Even worse, we sometimes fail to send a reply altogether.

Oftentimes, we are sending emails to people whom we have never met in person. These relationships are based solely on the emails we send back and forth.

You are not a snippy, bossy, angry person. And you absolutely are not ditsy. Do you want Mr. Smith to think you are snippy, bossy, angry, or - heaven forbid - ditsy? And of course you want Mr. Smith to know that his email message is very important to you.

Here are a few dos and don'ts that will help you showcase your professional image and allow your true intent to be read with a smile each and every time you click send:

• Always include a concise subject line. This will make clear what your message is about and will help recipients prioritize their inbox.
• If this is the first few communications with someone, begin the message with a greeting, such as "Dear Mr. Jones." It's polite and it's professional. Later on "Hello, John" is perfectly fine.
• Do not write your message in all caps. It sets an angry tone, and NO ONE LIKES TO BE YELLED AT.
• Do put your main point in the opening sentence. Let people know exactly what you are writing about. They are just as busy as you are.
• Do write short, polite paragraphs. Your message should not be a novel.
• But... don't be so short so that your tone is bossy. Read over your message. Do you sound bossy? "If you have a moment, I would like to speak with you right away," sounds so much nicer than, "I want to talk with you ASAP." I am not seven, and you are not my father.
• Please do not use abbreviations or acronyms, unless you are 15 and texting your BFF.
• Do use spell check. Never skip this step. Never.
• Please do remember to say please and thank you. You have manners. Please use them.
• And finally, do always reply to an email within 24 hours. If you need more time, for instance, you are not sure how to respond, send a brief reply to acknowledge you received the email and provide a time or date when you will be back in touch. After all, do you like to be left hanging?

Send the right tone from the beginning and showcase your professionalism and efficiency. It's your business. Be an expert!

If you struggle with setting the right tone in your email messages, there is a new email plugin called ToneCheck. ToneCheck checks for emotionally charged words or sentences within email messages and works similarly to spell check. Any angry or potentially accusatory phases will be highlighted, giving you the option to rephrase your message. At this time, ToneCheck works exclusively with Outlook, but will soon expand beyond Outlook as market demand increases. It does seem very useful and worth checking out.

Patty currently owns and operates eXPERT Business Support Services. Patty teams up with small business owners and corporate executives who are looking to cut administrative costs and improve their business' efficiency. Her enthusiasm and honest work ethic, together with her 25 years of experience in the corporate world and as an independent contractor, are the foundation and core of eXPERT Business Support Services. Patty loves spending time with her family, surfing, and devoting time to Habitat for Humanity and to her local chapter of the Surfrider Foundation, which aims to protect and preserve our oceans and beaches. Visit http://www.expertsupportsvcs.com and see what an expert can do for you.

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