AWEBER Email Marketing Software Review

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Strategies to Keep Customers Coming Back to Do Business With You

By Jan Smith

There are many strategies to use to keep customers coming back to do business with you but the first one should always be honesty in all your dealings with them. Give them a good service or product at a fair price and never try to cheat them by 'putting one over' on them. People may not always be able to prove that you are or have cheated them, but many of them will know it instinctively.

Instinct is often an overlooked word in today's business environment but you ignore it at your loss.

Integrity in Business:

Integrity in the Oxford English Dictionary (circa 1964) is described as:

"integrity, n. Wholeness; soundness; uprightness, honesty. [ME, f. OF -te, or L integritas (integer, see-ty)]"

So basically it simply means honesty and wholeness in your business dealings or way of life. To live upright according to your word; and to deal with people in a sound, honest and wholesome way. This should always be your first strategy to keep customers coming back to do business with you.

Word of Mouth:

If you always follow the above strategy then good word of mouth (WOM) advertising will be given to you and this is advertising that you simply cannot, nor ever will be, able to buy. This is priceless and the very best advertising that you can ever have.

If someone a person knows recommends your business or service highly, then this acts as social proof that you are a legitimate and honest person to deal with. People always feel more comfortable dealing with someone that someone that they already know and trust, has recommended.

Quality Product:

There is absolutely no point in selling any product that you yourself, wouldn't use or recommend. This sounds too obvious a point but if you don't sell a product that offers good quality for the price being paid for it, then it can't be said to be a quality product.

Quality doesn't mean it has to be "gold standard". Most people, especially today on a very tight family budget, can't afford the "gold standard". What people today need is a quality product for a price that they can afford to pay, to do whatever the product is designed to do.

Quality Service:

Good service always starts with a friendly greeting. This is sometimes overlooked when people walk through your business door and you are busy or they arrive at an inconvenient time for you. People will always remember how they are treated long after the job is done.

Quality service involves more than a friendly greeting and a satisfactory job; it requires a relationship with your customer that can't be found anywhere else from someone providing a similar service to your own.

The above four principles of integrity, word of mouth, quality product and quality service will give any business in any industry, a firm foundation for a very profitable, long-term business well into the future.

All Business strategies today still depend on the basic foundations that have formed good business practices throughout time but today are often disregarded.

Article Source: http://EzineArticles.com/?expert=Jan_Smith

Article Source: http://EzineArticles.com/6932965

Entrepreneurs Universe: Lord Alan Sugar & The Apprentice

Entrepreneurs Universe: Lord Alan Sugar & The Apprentice: Lord Alan Sugar & "The Apprentice" The smash hit BBC TV show for entrepreneurs "The Apprentice" starts a new series on Wednesday ...

Reasons Why Some Businesses Fail

By Alexis Roth

"Lessons about business"

A lot of people dream of starting their own business, but many of them fail. This isn't just limited to small businesses, but some major corporations may also fail. There is no set way to keep your company afloat, especially during the recession. However, there are some set reasons as to why many businesses fail. If you are starting your own business, or have had one up and running for a while, here are some things to look out for to help keep your operation going strong.

Many people who decide to go at it on their own don't have a business plan set up. This may mean they set up a website or even a store front, but really don't know how that with get them from where they are starting out, to where they would like to be in 10 years. Successful corporations may have started out very simply with only two or three employees, but they knew where they wanted to be in the end. Have a game plan for how your business will do in that particular market. Sit down with your business partner(s) to go over how you would like to operate and manage your organization.

Once you have a game plan, make sure you have proper funding. Many of those who fail may have had a great idea and plan, but no funding. For most small businesses, you will have to expect that you yourself will not see any money for several years until your company is more established and has a constant cash flow. Money adds up fast and sometimes before you realize it. Of course one of the big costs is paying any employees you may have, paying for the office your work out of, any supplies, business insurance, and even paying for your website. Make sure you can create a budget that you know can sustain your company. Talk to a financial advisor if you need to, and check with investors to see if you can get some extra funding.

Keep in mind your customers and what product you have to offer. So, this one goes with the other two. You need to do some research as to what consumers want and need and what your product will do for them. If you are selling a hair brush that actually tangles hair more than brushes, and your consumers want a brush that will detangle, then your product is not going to be a big hit in stores. You will want to plan out what the product can do, how, and how it is helpful to customers. Look at different demographics as well. All of this information can be used when you present your business to possible investors. Investors will like to know that you have your product planned out and have already thought about the needs of your targeted consumers.

Remember why you started your business. Sometimes people who start something up lose track of what they originally intended to do. Keep focused no matter what happens. There are going to ups and downs from time to time, but you have to remember what you are here to do. If you can get everything already planned out and lined up then when you have these little bumps in the road it will be easier to pick up the pieces and keep going, or to change your game plan. Having things like your finances, business insurance, and worker's compensation already taken care of can help easy you a long as you work on your businesses success and not its failures. Remember, not all companies fail, some reach above and beyond what they expected.

Alexis Roth
Business Liability Insurance
Reasons Business Start-Ups Fail

Article Source: http://EzineArticles.com/?expert=Alexis_Roth

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Being effective in business......

Effective Leadership In Business

"Effective leadership is putting first things first. Effective management is discipline, carrying it out."

~Stephen Covey

Setting Up A Limited Company (Ltd) What Does It Mean?

By John T Hughes

Tired of being bamboozled by the term 'limited company'? As a freelancer or contractor, it is important to know the difference between working for an umbrella company or choosing to start up a Ltd company. Contractors, sole traders and limited companies are all different business mediums in which people chose to earn an income through. Choosing the best medium for you is a big decision and should be done through an independent advisor or a specialist contractor accountant.

Limited Company: Back To Basics

• A limited company is often shortened to the abbreviation Ltd, and usually appears after the company's name.
• Setting up a Ltd means that the business is owned by its shareholders, or that individual shareholders own a small portion of the business.
• A Ltd is known as having 'limited liability' structures in place. This is its first advantage. It means that if the company should fail, the shareholders of the company are not liable for its debts.
• Operating under a Ltd means investors or shareholders in the company can only lose the money they have invested and no more.
• Trading under a Ltd means that your personal and business finances are kept separate. This requires you to set up a bank account underneath the Ltd company's name. As a contractor or freelancer, the shareholder is normally simply the individual freelancer. You can however split the ownership between different people including family members.

When is starting a Ltd company a good idea?

Setting up a limited company or choosing to work through an umbrella company is in one of the options you need to consider once you've made the leap to become self employed. It may make the difference between becoming a successful contractor with a steady income, or your business floundering. It is always best to talk in person to a specialist contractor accountant as they can assess your individual circumstances and needs. Below are a few rough guidelines on whether an umbrella company or setting up your own Ltd company is the best option for you.

• If you are an established contractor, already contracting for at least 6 months, or planning to contract for the long-term or indefinitely, then starting up a Ltd company may be for you. You will already have a rough idea of the way in which freelancing works in regard to paying tax, NICs and claiming expenses.
• If you are new to freelancing or contracting than it is best to work under an umbrella company until you find your feet.
• Ltds are more suitable for higher earning contractors on higher rates of pay. If your earnings start reaching or tipping over a £40,000 per annum threshold (equivalent to £150+ a day) then setting up your own Ltd is more beneficial.
• Individuals starting Ltds will have a genuine interest in setting up their own business. A Ltd corporate structure looks more professional to customers and clients but a contractor should be aware of the added responsibility it entails.
• Setting up a Ltd is a sign of independence but in turn requires slightly more administration. Completing annual returns, personal and company tax returns, making payments and signing various documents all will have to be done. Also calculating your own expenses with receipts and bank statements will require the Ltd contractor to be more confident with their administration.
• Ltds must negotiate the minefield of IR35s, a piece of legislation introduced by HMRC. Does the IR35 apply to your Ltd company? There are helpful companies out there who can offer contractors a limited company service such as a specialist contractor accountant to deal with difficult HMRC paperwork.
• As discussed before, the limited company is your sole responsibility and you will need to arrange business insurances directly.

It is important to reiterate, filling out tax returns and completing other administrative paperwork can be a cumbersome task. If you are ready to progress to the next step in your career by becoming a Limited Company (Ltd) it can be a richly rewarding experience. If however the process seems too daunting then employing the services of a specialist contractor accountant is the best way of securing that all HMRC paperwork is filled out correctly and on time; avoiding big penalties from the tax man. A specialist contractor accountant can help you by either setting up a limited company or by managing an existing one for you.

For the self-employed, tax can be a headache. Forming a limited company can be an efficient way to manage tax affairs, but ensuring you get the right structure for your business is essential.

Article Source: http://EzineArticles.com/?expert=John_T_Hughes

Business Quotes: The Economist......

Attributed to Laurence J. Peter:

"An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today."