Justine Curtis is a co-founder of Academy for Online Business, a company devoted to helping self-employed professionals and entrepreneurs to build their own online business empires. If you would like to receive practical and informative online business training products to help you create your perfect online business, from solid foundations, to which systems you need in place, so that you can start running a business you love, visithttp://academyforonlinebusiness.com/blog/
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Sunday, 26 December 2010
Why Online Businesses Need A Blog
By Justine Curtis
If you are running an online business, one that sells products or services online, your main audience is the online community. The customers who will be ready and willing to buy from you online are those people who are comfortable researching and buying online, over the internet.
It is vitally important that to these people you are not seen as a nameless, faceless organisation, but a trustworthy business who will supply the goods or services displayed on your web site. There are many ways you can include proof of this on your website, but none is as convincing as online interaction.
A blog is a great format for interacting with your audience. It is less formal than the 'corporate' web site, allowing you to inject your own personality into the content. The snippets of information that you post are generally shorter than articles allowing you to post regular short pieces and links to other information your readers may find useful.
You can also have two-way conversations with your prospects that are there for all the world to see. You can supply user guides, all sorts of tips and advice, write subject related articles that your readers will find useful. And best of all, if they have a question, they can ask and you can respond via the blog so your response is public.
And the best news? As the content is regularly updated and 'fresh', search engines LOVE blogs. If you want to be found in the top of the search engines, it's one of the quickest, easiest and most cost-effective way to get there.
In addition to that there are numerous tools available that will automatically post your blog content to your social media accounts. So if you are active in LinkedIn, Twitter, Facebook and others, snippets of your blog posts, along with a link to read the remainder of your live article from your main blog, can appear each time you post. Now isn't that easier than posting to multiple websites?